Catawba Island Brewing Company Promotes New Lake Erie Love Light Beer
LAKE ERIE SHORES & ISLANDS, OHIO, September 23, 2015 – Now you can drink to your love of Lake Erie while helping to protect it as well. Lake Erie Love Light is a new craft beer from the masterminds at the Catawba Island Brewing Company. The family-owned craft microbrewery near the shores of Lake Erie is helping to preserve this Great Lake by donating a portion of the proceeds from every keg of the recently released beer to the Lake Erie Improvement Association.
The Lake Erie Improvement Association is a Lake Erie watershed-wide economic sustainability initiative dedicated to healthy waters and fish. Their group has membership from a wide variety of business segments working to promote cooperation and wise resource management for the benefit of the Lake Erie basin.
The local brewer released Lake Erie Love Light in partnership with Lake Erie Shores & Islands as a nod to its popular Lake Erie Love marketing campaign and slogan. Catawba Island Brewing Company completed a license agreement with the destination marketing organization to use the logo used in promotional advertising for visiting the region. The logo has been incorporated in promotional posters and also on the actual taps made to accompany the kegs when served at various area establishments. While the beer is currently only available on tap, plans are already underway for canning and retail distribution.
The idea was that of Mike Roder, President of the Catawba Island Brewing Company, which is well-known locally for its creative brews and clever names, such as When Gulls Cry APA, Gem Beach Blonde Ale, and Whitecap Wit. Roder wanted to spread his love of Lake Erie while giving back, so he approached Lake Erie Shores & Islands Executive Director Larry Fletcher and the brew was born.
To describe its taste, Catawba Island Brewing Co. says “Lake Erie Love Light is a thirst-quenching beer, brewed-to-be-enjoyed by everyone (over the age of 21). It’s a simple beer at face value, containing bready, citrusy flavors and a subtle hop presence for the trained pallet. Straw in color with a medium-light mouthfeel, this is sure to be a hit after a long day of enjoying all the pleasures our great Lake Erie has to offer.”
Lake Erie Love Light is on-tap now at the brewery tasting room at 2330 East Harbor Road, Port Clinton, and is being made available to local establishments.
If you have a business that would be interested in having Lake Erie Love Light on-tap, contact Eric “Lou” Ludrowsky firstname.lastname@example.org or 419.680.1706.
For more information on Ohio’s Lake Erie Shores & Islands, visit SHORESandISLANDS.com.
For more information, contact:
Jill Bauer, Public Relations Coordinator
Lake Erie Shores & Islands